When you are out in the world, think about the number of people you see around you using smartphones, tablets, and other connected devices. Contrary to popular belief, these people aren’t just using these devices to access social media – they’re using them to learn more about businesses in their area as well. If you are opting to view a website as frivolous, then you are missing a huge opportunity for bringing new customers through your door.
A great website is a place where your business can shine. You can use it as a portal to provide relevant information to your audiences, such as the services you offer, location, and hours. But there is an opportunity for so much more – websites give you the chance to feature the personal side of your business as well. You can share your origin story and connect with people on a deeper level before they even walk in the door. And through great design, you can project an image and feel about your business that will make clients want to do business with your company.