When it comes to social media, many small business owners believe they can handle it themselves. Sometimes, that’s true – there are many savvy entrepreneurs out there who seem to naturally understand how to use the right social media platforms to reach their audience and create content that keeps followers coming back for more. These enterprising individuals also seem to have endless amounts of time to devote to making their social accounts profitable.
Does this sound like you? No? Don’t worry…it doesn’t sound like most small business owners I know either.
The truth is that, for many business owners, social media remains a mystery. Choosing which platforms to focus on can be difficult, especially if you haven’t used many of them in your personal time. There is a learning curve when it comes to the technology, and then you must develop content as well! In the end, social media can mean a surprising amount of work that doesn’t always translate into success.
This is where I come in.