Search Engine
Optimization

Search Engine Optimization, or SEO, is the fine art of optimizing your business website to increase its chances of appearing on search engines like Google or Bing. This is possibly the oldest form of online marketing, besides crafting websites themselves. Once people started using Google to find information online, savvy specialists began finding ways to game the system and boost websites to the front page of search results. Over the years, this has turned into a game of cat and mouse, with search engines becoming smarter and marketers trying to outsmart them in turn.

 

Nowadays, search engines are so smart that marketers must stay on top of things to help their clients get ahead. Gone are the days of using coding tricks to get to the top of the rankings – now it’s all about a holistic marketing approach across your website, social media, advertising, and online P.R. efforts. But how do you know what the best practices are to keep your online efforts in line with what search engines want to see?

SEO Consulting

Don’t know where to start with SEO? I get it – it’s a tricky and nebulous topic that often doesn’t show results for a few months. A site audit will help you know where you stand with search engines and provide information on what needs to be improved to give you a better chance of making your way to page one for certain search terms. Any major issue will be revealed in an audit, and I’ll provide suggestions for how to get your site back on track.

For the DIYers out there, I also offer follow-up consulting services on how to handle your website’s SEO and outline a full step-by-step plan for getting you on the road to SEO success.

SEO Management

If you are not a DIYer and just don’t want to worry about SEO at all (and who can blame you – it’s the least exciting of all online marketing activities), I offer SEO management services which include a full site audit, plan for keeping your SEO on track, and necessary changes made to your website. I’m also available on a monthly or quarterly basis to make sure your SEO continues to improve and provide any necessary services to keep you on the right track.

“Working with Morgan was the best business-building decision I made. She takes the time to truly research your business and is willing to assist with everything from creating content to long-term marketing and SEO planning. I’m so thankful I didn’t spend my money with a large SEO group that doesn’t care about personal attention. Morgan’s personal attention almost instantly boosted my business…I look forward to having a long-term relationship with her company.” -Kristin Pugh, LCSW

“Morgan created a short and mid-term strategy for increasing social engagement and worked as a fantastic coach on PR opportunities that my company would have otherwise overlooked. Her attention to detail and creative outlook opened doors that never occurred to us to try. We are a better company with Morgan on board.” -Jeff Jorgensen, Owner, Elemental Cremation & Burial

“Morgan designed two logos for me that were driven by two completely different concepts. She was able to capture exactly what I was looking for without any trouble. Her customer service is top notch and I always knew I could count on her to get me anything that I needed. I look forward to continuing my relationship with her for the future needs of my business!” -Natalie Peterson, Fuel + Fit