Think of all the businesses out there that you interact with on a daily basis. What makes them so recognizable and interesting? I’d wager that a large part of it has to do with good visuals or graphic design. The images and colors we see as part of a company’s branding impact the feelings and imagination of people interacting with your content, both on- and offline. It seems a little silly sometimes, but putting together a visual branding strategy that is compelling and beautiful can have an effect on whether or not potential clients opt to work with your company.
Creating the right visual branding is all about telling the story of your company. Colors and shapes can convey whether your company is formal or informal, relax or corporate. They can project a message that attracts the particular clientele you hope to work with. When visual branding is carried through all marketing materials, it creates a feeling of professionalism and trust, with your company as the star attraction.