Email
Marketing

In the U.S., most businesses have switched to email as their main means of communicating both with employees and customers. It’s an easy means of communication, with people being able to write and respond quickly, especially with the prevalence of smart phones used by the public. But, on a daily basis, it is easy for inboxes to get full and your business communications to your clients can get lost in a sea of other marketing emails.

 

The key is to grab the attention of your audience quickly and provide true value with the content that you are sending. But how can you find out what content they are looking for and keep their interest in the face of all the marketing emails floating around out there?

 

The answer is: planning and strategy. Just sending emails blindly won’t accomplish your goals – you need a plan, paired with great visuals, to grab and keep the attention of the clients you want to please the most. If you are unsure of where to start with your email marketing activities, or what your options are, drop me a line!

Email
Templates

Have a plan for your emails, but need a good look to go along with it? I’m happy to create custom HTML email templates for use with most mailing services (MailChimp, Constant Contact, Infusionsoft, etc.) to give your marketing a polished look. I’m also available to create additional collateral, such as coupons or infographics, to include in your mailings for special events or promotions.

Email
Strategy

Don’t know where to start with your email marketing strategy? No problem! I can get you running from the ground up. We’ll start with assessing your goals and audience, then move onto the design and logistics of how you can best send out your communications. We can even work on automation that will cut down on your overall marketing tasks. Who doesn’t like more free time?

Email
Consulting

Have an email marketing plan but just need a little help figuring out the logistics? Need some fresh content ideas? Sometimes business owners just need a little guided brainstorming and professional insight to get on the right track. In this case, I offer consulting services on an hourly basis to help you get on the right track with your email strategy. Let’s talk and decide how we can make the most of this strategy.

“Working with Morgan was the best business-building decision I made. She takes the time to truly research your business and is willing to assist with everything from creating content to long-term marketing and SEO planning. I’m so thankful I didn’t spend my money with a large SEO group that doesn’t care about personal attention. Morgan’s personal attention almost instantly boosted my business…I look forward to having a long-term relationship with her company.” -Kristin Pugh, LCSW

“Morgan created a short and mid-term strategy for increasing social engagement and worked as a fantastic coach on PR opportunities that my company would have otherwise overlooked. Her attention to detail and creative outlook opened doors that never occurred to us to try. We are a better company with Morgan on board.” -Jeff Jorgensen, Owner, Elemental Cremation & Burial

“Morgan designed two logos for me that were driven by two completely different concepts. She was able to capture exactly what I was looking for without any trouble. Her customer service is top notch and I always knew I could count on her to get me anything that I needed. I look forward to continuing my relationship with her for the future needs of my business!” -Natalie Peterson, Fuel + Fit