In the U.S., most businesses have switched to email as their main means of communicating both with employees and customers. It’s an easy means of communication, with people being able to write and respond quickly, especially with the prevalence of smart phones used by the public. But, on a daily basis, it is easy for inboxes to get full and your business communications to your clients can get lost in a sea of other marketing emails.
The key is to grab the attention of your audience quickly and provide true value with the content that you are sending. But how can you find out what content they are looking for and keep their interest in the face of all the marketing emails floating around out there?
The answer is: planning and strategy. Just sending emails blindly won’t accomplish your goals – you need a plan, paired with great visuals, to grab and keep the attention of the clients you want to please the most. If you are unsure of where to start with your email marketing activities, or what your options are, drop me a line!