Content
Marketing

Much like social media, many small business owners believe they can handle content marketing on their own. How hard can it be, right?! For those who are naturally good writers and have a knack for creating videos and interesting imagery, content marketing is pure enjoyment. For others, though, it can be an exercise in frustration.

 

Good content marketing involves a strategy that reaches across all online marketing outlets. It creates a story that spans across your website, social media accounts, email marketing, and advertising activities. It’s about creating a writing style (a “voice,” if you will) and a look that is immediately recognizable as representing your business. In short, it takes a lot of thought and time.

 

Having great content marketing is just as important as having a fantastic website and beautiful logo. It completes the circle of online marketing to create a pathway for your audience to find you and stay engaged.

 

How can I help?

Content Consulting

For some businesses, especially those with a talented writer on staff, all they need is a point in the right direction to get started on creating amazing content. With my consulting services, I help you identify ways to develop content ideas and create written and visual material that will keep the interest of your audience. After identifying your content marketing goals and learning more about your business, I will put together a guide to help you move forward with a strategy tailored to your specific needs.

Copywriting Services

Having a hard time developing written content for your website? Need to update your website copy to be more SEO friendly [link to SEO services page]? Maybe you need a handful of blog posts written, have a brochure that needs some engaging written content, or you want a press release for the local paper? I can help with that!

 

Our copywriting services focus on carrying your voice through whatever written content is needed and are sure to make your business look polished, professional, and knowledgeable.

Blog Management

Having a blog is a great way to start engaging an online audience, as well as add a boost to website SEO [add link to SEO page]. It can be time consuming to manage, though, and sometimes a brainstorming session for blog ideas can end in a sprinkle. What is a business owner to do?

 

Hand over blog management to a professional! I have experience managing blogs on a wide variety of topics. Whether you want only a couple of posts a month or a more frequent schedule, I’m available to develop ideas and the posts themselves for your website.

“Working with Morgan was the best business-building decision I made. She takes the time to truly research your business and is willing to assist with everything from creating content to long-term marketing and SEO planning. I’m so thankful I didn’t spend my money with a large SEO group that doesn’t care about personal attention. Morgan’s personal attention almost instantly boosted my business…I look forward to having a long-term relationship with her company.” -Kristin Pugh, LCSW

“Morgan created a short and mid-term strategy for increasing social engagement and worked as a fantastic coach on PR opportunities that my company would have otherwise overlooked. Her attention to detail and creative outlook opened doors that never occurred to us to try. We are a better company with Morgan on board.” -Jeff Jorgensen, Owner, Elemental Cremation & Burial

“Morgan designed two logos for me that were driven by two completely different concepts. She was able to capture exactly what I was looking for without any trouble. Her customer service is top notch and I always knew I could count on her to get me anything that I needed. I look forward to continuing my relationship with her for the future needs of my business!” -Natalie Peterson, Fuel + Fit