Much like social media, many small business owners believe they can handle content marketing on their own. How hard can it be, right?! For those who are naturally good writers and have a knack for creating videos and interesting imagery, content marketing is pure enjoyment. For others, though, it can be an exercise in frustration.
Good content marketing involves a strategy that reaches across all online marketing outlets. It creates a story that spans across your website, social media accounts, email marketing, and advertising activities. It’s about creating a writing style (a “voice,” if you will) and a look that is immediately recognizable as representing your business. In short, it takes a lot of thought and time.
Having great content marketing is just as important as having a fantastic website and beautiful logo. It completes the circle of online marketing to create a pathway for your audience to find you and stay engaged.
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