About This Project

Natalie Peterson was in the process of building a new youth-oriented program with a friend, but needed a look to go with their developing concept. Rooted in Leadership – Evoking Confidence in Teens is all about building great leadership, but Natalie wanted a feeling of whimsy to go along with her confidence-boosting program. She wanted the logo to feature a tree branching out, while also maintaining a hand-drawn quality. We worked together through a number of concepts, with this being the final option selected by Natalie as the image that captured the concept completely.